PIXL Group+London Gate’s Franck Muller Aeternitas Tower

PIXL Group

In a real estate market as overcrowded as Dubai, we were tasked to build a<br />turnaround story of a newborn developer who had just picked up an auctioned construction site in Dubai Marina. The need was to create a strong go-to-market strategy that attracts all stakeholders – media, brokers, investors and end-users – leading to sales in record time. After extensive research, we derived at our strategy to create a<br />positioning that goes beyond the developer itself, to build a story<br />that’s synonymous with Dubai. <br />We built a phased execution plan from September ’23 to January ’24 to launch the World’s Tallest Branded Residential Tower, in partnership with Franck Muller. <br />A game-changer in the industry, we established global success for London Gate & Franck Muller and created yet another Dubai first. Our narrative garnered national and international media recognition and a reputation in the market that helped sellout AED2.65 Billion worth of inventory.