#PlayItForward: Saudi’s bid to host the AFC Asia Cup 2027

ASDA'A BCW

To support Saudi Arabia’s bid to host the 2027 AFC Asian Cup, the Saudi Ministry of Sport and the Saudi Arabian Football Federation wanted to engage and excite the community as well as showcase to Asia, and the rest of the world, the unique passion that Saudi Arabia has for football. We created a campaign that focused on being inclusive to allow all members of the community to get behind the bid, demonstrate the enthusiasm for football in the Kingdom, and create a strong link to the bid campaign’s messaging of ‘Forward for Asia’.