Plus 1 Communications & The Retail Summit 2024: A Case Study for Best Use of Limited Budget

Plus 1 Communications

Plus 1 Communications (P1C) took on the challenge of promoting the fourth edition of The Retail Summit (TRS) in Dubai, and despite working with a tight budget, they achieved impressive results. The 2024 summit, held at Atlantis, The Palm, featured over 90 industry leaders, including top executives from Alshaya and Apparel Group, and influential women in business such as Mona Kattan. P1C ran a strategic 6-month PR campaign, leveraging media connections, thought leadership, and exclusive content. A major highlight was securing 22 high-profile interviews with top media titles, including CNN. The campaign also showcased TRS’s unique experiences and impressive speaker lineup.<br />The campaign delivered:<br />•200 pieces of media coverage<br />•AED 2.09M in Advertising Value Equivalent (AVE)<br />•1.21M online views<br />By turning challenges into opportunities, P1C successfully elevated TRS 2024’s profile as a top retail event and set the stage for future achievements.