Potatoes on Mars

Memac Ogilvy & CIP

In 2015, we took on one of our most important briefs ever and made history. The story of Potatoes on Mars (POM) is one of innovation, scientific discovery, global collaboration, and hope for millions of desperate families around the world. The effects of POM are still being positively felt today and will continue to be felt for generations to come. In 2017, the world watched live as we discovered a totally new, organic genome that could grow in the world’s harshest environments — bringing sustained food security to parts of the planet that need it most. All it took was a few crazy people at Memac Ogilvy. A love of science. A daring client. And a problem big enough for the world’s greatest scientists to get involved. With 3 billion reach, 280 million engagements, 100 million live views, and umpteen global awards, POM was truly iconic. Born, right here, in Dubai.