Predicting the future by understanding the hearts and minds of Arab youth

ASDA'A BCW

Young people are the largest and most important demographic segment of the Arab world, now at over 200 million. For many years, experts would speak of the region losing its ‘demographic dividend’ and call to ‘unlock the Arab youth potential’. But there was one problem. No one knew what young Arabs really wanted! Even the most inspired policy maker or business leader found themselves hindered with the lack of critical data on young Arabs.

How could they create policy or develop strategies without insight on the hopes, fears and aspirations of Arab youth? For the past 12 years, the ASDA’A BCW Arab Youth Survey has tried to address that gap and provided data-backed insights on the outlook and views of young Arabs