Puck – Selfless Shelves

Current Global MENAT & FP7

Taking inspiration from the wider climate conversations around COP28, Puck wanted to find a way to make a true difference to its communities. ‘Selfless Shelves’ gave five Lebanese women a unique platform to share their stories and then go on to earn new income from their homemade ‘mouneh’ putting it in Puck’s jars and then onto Puck’s own shelf space, at one of the largest supermarket brands in the country. <br /><br />‘Selfless Shelves’ gave a platform to those who don’t and showed the world real sustainable development for those that need it most. In doing so Puck did something no multinational business has never done before – putting the welfare of its customers beyond sales of its flagship product staying true to its DNA as the brand who champions mothers, taking conversations beyond global climate stewardship, creating true local social and economic empowerment.