Rally Jameel 3rd Edition: “She Shifts the World”

Golin MENA

Golin MENA’s PR campaign for Rally Jameel’s 3rd edition, ”She Shifts the World,” positioned the event as a regional and global headline for Saudi women in motorsport. Held in the Saudi Arabian desert from March 4th to 8th, 2024, this pioneering event aligned with Saudi Vision 2030’s empowerment goals.<br /><br />Our campaign encompassed strategic planning, media management, and audience engagement, resulting in over 657 million media impressions, 584 articles, 105 interviews, and a PR value of $7.3 million. We executed a multi-phase strategy—pre-event preparation, on-site management, and post-event evaluation—ensuring extensive media coverage and positive public perception.<br /><br />By leveraging data-driven insights and strategic storytelling, we showcased Saudi women’s leadership in motorsport, aligning the event with broader national narratives. This campaign exemplifies our ability to create impactful, high-visibility events, reinforcing our qualification for the Best Sports & Recreational Campaign Award.