Riyadh Air – Taking Fashion to the Skies

Current Global MENAT

Riyadh Air (RX) the new national carrier of Saudi Arabia was announced to the world in 2023 but will not make its maiden flight until mid-2025. <br /><br />Staying true to its ambition to become the world’s most forward-thinking carrier, with an obsessive attention to detail guest experience promise, we elevated the launch of its cabin crew uniform to take fashion to the skies. <br /><br />But this wasn’t just about the global coverage or just about taking a Middle East brand to the fashion runways of Paris. It was a fully integrated campaign led by our region. It was about changing perceptions of KSA around the world. It was about sparking passion and pride amongst Saudis for what they can expect from Riyadh Air. It was about a new era for the travel and aviation industry.