Royal Grammar School Guildford Dubai: Revolutionising Education and Transforming Modern Learning Beyond the Classroom

Plus 1 Communications

Royal Grammar School Guildford Dubai (RGSGD) aimed to enhance its educational profile through strategic partnerships and cultural engagement. Plus 1 Communications executed a campaign that positioned RGSGD as a leader in education. They partnered with Encore!, Emirates Literature Festival, and Dubai Eye 103.8 to create impactful initiatives.<br />The campaign featured the ”Global Notes” concert series, where students engaged in world-class performances, and a letter-writing competition allowing pupils to connect with renowned authors. The ”Eye on Education” radio show provided a platform for discussing educational topics and school highlights.These efforts led to impressive media coverage—171 pieces with an AVE of AED 2.07M. The ”Eye on Education” show alone reached 10.7M people. Plus 1 Communications’ campaign successfully showcased RGSGD’s innovative approach and significantly boosted its reputation as a leading educational institution.