Saraya Aqaba Waterpark Launch

Farah Experiences and Weber Shandwick MENAT

• Farah Experiences worked closely with Weber Shandwick on the much-anticipated opening of Saraya Aqaba Waterpark.
• Our overall strategy and execution placed a strong focus on building buzz around a waterpark that was slated to be the first-of-its-kind in Jordan and that would complement the existing destination offering of Aqaba as a tourism magnet in the region.
• Throughout the pre-opening, opening and post-opening phases, multiple communication tools were deployed to drive home the waterpark’s narrative and brand story as a world-class attraction.
• The sustained coverage throughout the three phases, resulted in over 700 clippings with an approximate reach of 428M in more than 7 languages.
• Twelve tier-1 Jordanian media outlets were hosted while a number of UAE tier-1 media outlets were able to interview the waterpark’s spokespeople via virtual and written interviews.