Spirit of Jumeirah / Spirit Week

Jumeirah / Tales & Heads

Following the creation and launch of Jumeirah’s internal culture programme – Spirit of Jumeirah – Tales & Heads and Jumeirah have maintained positive momentum with initiatives designed to engage colleagues and recognise their contribution. Spirit Week is Jumeirah’s annual celebration of culture and the colleague community. This entry is for the second edition of Spirit Week which took place in October 2023 and was supported by a heavyweight internal communications programme involving colleagues from all areas of the business. From a colleague focused countdown, culminating on the helipad of Jumeirah Burj Al Arab, dedicated content from the entire C-Suite and giant billboards in Dubai featuring colleagues and thanking them for their commitment, Spirit Week is now heralded as ‘Christmas’ at Jumeirah. It has significantly impacted colleague participation and engagement scores in the annual Gallup Embrace Survey and helped Jumeirah secure the global accolade of Great Place to Work.