SUSTAINAFEST – ’COP28 For Consumers’ 4-Day Mall Takeover

TishTash Communications & Times Square Center

Times Square Center, one of the leading community malls in Dubai, organised ”SUSTAINAFEST” a 4 day full mall takeover during COP28, which playfully termed ”COP28 for consumers” was created as an educational yet entertaining event designed to bridge the gap between what was going on as world leaders and +70,000 delegates attended the climate change conference. <br /> <br />Whilst all eyes were on COP28 for long-term commitments for the future of our planet, the power to create real change, and soon, lies with the consumer who can make a difference one buying decision at a time, therefore consumer education is KEY. <br /><br />SUSTAINAFEST was hosted by British broadcaster, retail and consumer expert, Kate Hardcastle MBE, who was at COP28 broadcasting – elevating the event with a host of her calibre. <br /><br />+5000 guests * 10% increase mall footfall * +100 pieces coverage * +2000 social posts * $1.2m Media Value * Consumer Engagement at Global Standard * And Every Expectation Exceeded