SustainaLearn: Bringing education to the forefront of the global climate discussion

Weber Shandwick MENAT and the Ministry of Education

During COP28, the UAE Ministry of Education (MoE) made history by hosting the inaugural Greening Education Hub, a groundbreaking initiative aimed at addressing the global climate education gap. In partnership with key global and local organisations, including UNESCO and UNICEF, this first-of-its-kind initiative highlighted the UAE’s commitment to sustainable education. To amplify the impact of this initiative amid the bustling COP28 schedule, we launched SustainaLearn. The strategic communication campaign played a pivotal role in advancing the Greening Education Hub’s objectives, further positioning the UAE as a global leader in climate education. The campaign garnered remarkable success, generating widespread engagement and solidifying its impact on the international stage.