The Great Escape: 2021 QX80 Black Edition launch

INFINITI Middle East with Four MENA

Luxury Japanese car brand, INFINITI, was set to launch their latest model – its first launch in two years – in the region to a new audience group in addition to their core customers during a global pandemic.

Four developed a creative campaign in addition to a launch event, leveraging key travel trends that induced a luxury hotel partnership to engaged with lifestyle and travel media. The result amplified the launch of INFINITI’s latest model while driving sales during a time when global automotive sales was at an all-time low since the financial crisis.