The OPPO MEA PR Team: Positioning a Youth-Oriented Smartphone Brand in the UAE Market and Beyond

OPPO

OPPO creates and implements global best practices for work culture and employee ethics across markets. The core value that OPPO stands for is ‘Benfen’ or being a user-oriented organisation that always strives for perfection and works towards great results.

The OPPO MEA team’s values are based on the idea of growing and learning from one other at the workplace. Moreover, with team members coming from different backgrounds and working in harmony under the OPPO umbrella, OPPO talent is always brimming with ideas, contributing to the decision-making process with innovative input.

The OPPO MEA team, with its c-level executives all aged 35 and under, navigated a challenging journey in the wake of the pandemic. Taking ownership of their work, their commitment towards consistent messaging and brand positioning was backed by a 360-degree approach – even as they planned and hosted one of the biggest regional launches.