The Power of Together

Four MENA

Our focus on integrated communications saw our PACE team (performance, activation, creative & engagement) overtake all other practices in size and in range of work.

Our new processes and approaches to new business saw us win 35 new projects and retainer clients, worth more than AED 8 million in annualised fee income. And our lead generation efforts mean today we have the strongest pipeline in the history of Four MENA.

Those combined efforts have got us to a position where 2021 will be the strongest financial performance we have ever had. All of this progress and success comes down to one factor: our people. When times were tough, they stood shoulder to shoulder and delivered as one team. In this last 12 months, they have pivoted back to a growth business, based on our core principle: the power of together.