The World of Banksy

Memac Ogilvy

The UAE’s ambitious attitude towards the development of the artistic and cultural community has only strengthened over time through Dubai’s 2019 Cultural Vision and the UAE’s Vision 2021. Currently, the UAE is supporting the artistic community in increasing its contribution to the country’s gross domestic product (GDP) from 2.5 per cent to 5 per cent by 2025.

Majid Al Futtaim recognised the importance of contributing to the UAE’s vision and how it had the ability to create a space for artistic flow. One might not see it at first, but the Mall of the Emirates was the perfect destination to launch this exhibition due to a huge daily flow of people. To date, 17,755 tickets have been sold to the exhibit, while we’ve achieved 120 clippings, and reached 16 million people at a PR value of AED 6 million.