TikTok UEFA #EURO2020

TikTok

TikTok is the last sunny corner on the internet, our mission is to always inspire creativity and bring joy to the community no matter where they are. When the pandemic hit, the platform became the daily destination for millions of people to express themselves creatively, enjoy entertaining content, and engage with a diverse global community that transcends borders. We managed to make the community feel socially together while physically distant. Similarly, we wanted to bring the love of the game to football fans while they can’t travel using product innovation such as the Virtual Fan Pit and an exciting performance such as the live performance by Ed Sheeran generating more than 178M+ media reach from publication across the region and 1.2B social views on social media.