Together for a Better Planet

Weber Shandwick MENAT and IKEA Kuwait

IKEA has positioned itself as a champion, advocate and facilitator of sustainability. So, we set out to create a showstopping sustainability showcase. We put together an immersive, interactive experience that melded art, education and action.<br /><br />A three-day long event, set up at Kuwait’s premier national park (which also happens to be under the auspices of the Amiri Diwan), with massive art installations illustrating in dramatic fashion the most serious threats facing the environment – and the corresponding action IKEA is taking to reduce that risk and alleviate its own impact.