Understanding the ’Question of Palestine’ through the lens of Al Aqsa

Memac Ogilvy and Qatar Foundation

At a time when social media was overwhelmed with polarizing narratives – and with limited information available for those wanting to learn the historical, cultural, and political context of the ‘Question of Palestine’ – Qatar Foundation (QF) and Memac Ogilvy presented an educational campaign as a key to promoting a better understanding among global audiences. <br /><br />The series invited the viewer on a shared journey and provided a well-researched, factual account of Al Aqsa Mosque, fostering a deeper understanding of its significance and encouraging a more informed and empathetic perspective about Palestine. It stood out for its academic approach to storytelling, as well as set a standard for how sensitive topics can be communicated in the digital age.<br /><br />Resulting in over 17.7 million views, the proactive approach enabled QF to play an educational role in the global conversation and truly leverage access to knowledge as a tool in times of turmoil.