UNDP Iraq

Memac Ogilvy

UNDP’s #PasstheBaton campaign ignited a youth-led movement against corruption in Iraq. Recognizing the urgent need for change and harnessing the power of social media, the campaign encouraged citizens to report corruption through an anonymous hotline.<br />By partnering with influencers, civil society organizations, and government entities, #PasstheBaton sparked national conversations, breaking down the silence surrounding this critical issue. A nationwide marathon symbolized the collective race against corruption, while the social media challenge empowered individuals to take a stand.<br />The campaign’s impact was undeniable, resulting in a 23% increase in hotline usage and laying the groundwork for a more transparent and accountable Iraq. #PasstheBaton proved that by empowering citizens and fostering collective action, positive change is within reach.