Uniting Leading Voices To Talk Mobility

Impact Porter Novelli

Al-Futtaim Automotive’s Let’s Talk Mobility podcast, launched during COP28, created a platform to discuss green mobility, sustainability, and innovation in the automotive industry. Featuring high-profile industry leaders like the CEO of Polestar and sustainability experts from Volvo, River, and Emirates Nature-WWF, the series tackled topics such as electrification, sustainable manufacturing, and the circular economy. Hosted by Mousub Shashaa, founder of ArabGT, the podcast offered credible, expert insights, fostering dialogue and educating listeners on sustainable mobility.<br /><br />The series gained significant traction, generating 2.42 million impressions, 1.41 million listeners, and over 293,000 views on YouTube. Positive audience engagement was reflected in 66,773 interactions, and the podcast contributed to improved brand perception, with 43% of audiences recognizing BYD and 58% recognizing Polestar as environmentally conscious brands. The podcast also drove business results, including increased website traffic and a rise in NEV sales, positioning Al-Futtaim as a sustainability leader.