Virgin Mobile UAE: Made For You campaign by HAVAS Red

HAVAS Red Middle East

Virgin Mobile UAE’s ”Made For You” campaign addressed the challenge of converting brand awareness into customer acquisition by emphasizing the brand’s customer-centric approach. Based on research insights, the campaign highlighted Virgin Mobile’s unique offerings through creative messaging and influencer collaborations.<br /><br />Two music videos, featuring Emirati artist Abdullah Al Shamsi and Jordanian influencer Naser Al Azzeh, creatively showcased Virgin Mobile’s key services, such as data sharing and flexibility. With humor, relatable characters, and fun storytelling, the campaign resonated with its target audiences, reinforcing Virgin Mobile’s position as a brand that listens to its customers.<br /><br />The campaign broke records, leading to a 15% increase in brand consideration, a 5% boost in ad recall, and a 21% rise in Google branded searches. With 3,000 app installs and the highest-ever new customer acquisition within a month, ”Made For You” became Virgin Mobile UAE’s most successful campaign to date.