Welcome to The LUSHIVERSE

TishTash Communications & LUSH Middle East

LUSH Middle East wanted to create a unique experience that promised to transport media, influencer and target consumer guests to a realm of endless wonder. <br /><br />The Lushiverse was created to celebrate the reveal of its Halloween and holiday collections and to give a sneak peek of the new LUSH spa opening shortly after. <br /><br />A multi-sensory immersive journey through The Lushiverse was created at the unique TODA (Theatre of Digital Art) venue at Madinat Jumeirah, utilising separate rooms and elements of the space, together with TODA’s state-of-the-art 360-degree screens. <br /><br />The LUSHIVERSE was quite literally the talk of the town. <br /><br />You could not open Instagram without seeing the whirling colours of the Lushiverse, with all key media and influencers in attendance to share the experience. <br /><br />10m people were reached through social media in 24hrs, a PR value of $800k achieved and advent calendars & collections were SOLD OUT, as were spa pre-bookings.