ZAIN Iraq Job Vacancy

Memac Ogilvy

Zain Iraq, the leading mobile operator, launched a campaign to highlight the significance of their employees amidst high unemployment rates and youth emigration trends. Using AI, employees were portrayed as half-human, half-bionic superheroes, reflecting their immense value and contributions. The strategy was to demonstrate the opportunities at Zain, where individuals can grow, showcase their talents, and excel in their careers. The campaign, themed ”Bionic Superheroes,” visually showcased an AI superhero, highlighting their strength and value within their area of expertise. It successfully resonated with the target audience, encouraging potential candidates to engage with the campaign. As a result, Zain received numerous CVs from talented individuals excited about contributing to the roles available, while also fostering national conversations about the importance of employee roles.