PR Executive at MuseCo

The Company

Muse Co. is a fully integrated boutique marketing and communication agency based in Europe, North Africa, and the Middle East. With expertise in brand strategy, marketing, communication, design, public relations, digital, publishing and event management, MUSE has achieved a lot since opening in 2011, evolving to help businesses realise the potential of their most valuable asset – their brand. Our winning combination of strategic planning, creativity and technology enables us to deliver original ideas, tangible business opportunities, sales acceleration, and growth, as well as communication infrastructure and compelling brand experiences for our clients.

www.the-muse.co

The Opportunity

The PR Executive will be involved in the writing of different materials, PR planning & execution, pro-active media relations as well as media monitoring and reporting. He/she will be responsible for the overseeing distribution and publishing of relevant announcements with the media. He/she will collaborate with
internal departments and teams including creative, marketing, social and digital, admin, finance and leadership teams as required.

Location: Office based and attending events, meetings & conferences in MENA if required.
Reporting to: General Manager & Senior PR Manager
Responsible for: Managing PR services of clients across a variety of sectors.

Responsibilities

• Improve public image of Clients and clarifies company's point of view on important issues through PR & Media Relations activities.
• Maintain effective working relationships with local media representatives including bios, online, print and broadcast.
• Develop and maintain good working relationships with the media – including local and national newspapers, trade magazines, radio, and television.
• Respond to information queries from media.
• Provide counsel to senior executives on messaging and media relations, host media interviews.
• Prepare and publish client’s literature including press release, speeches, newsletters, and media kits.
• Manage PR budgets and demonstrate ROI from PR activities. (Through reports/ ad value)
• Reviewing editorial schedules and managing process to ensure clients appears in all key features.
• Assist the First Party in press briefings, media training, photography, and press attendance at company seminars.
• Manage and attend media related events.
• Develop new PR channels.
• Manage PR for launches and promotions.
• Generating new business leads, attending networking opportunities, and associations to boost the profile of the company as well as the clients.
• Content management for clients across all open communication channels – Online/ Social Media/Print/ Company Profiles/ Corporate collaterals

General information:
The PR Executive will share with all colleagues the responsibility for:

• Pro-active Media Story pitching and generating stories
• Assist in developing PR strategies, campaigns, and initiatives
• Maintenance and creation of media lists and editorial calendars
• Generating monthly media reports for each of our clients
• Scanning online & printed media for client press coverage

This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of the areas of activity and will be amended in the light of the changing needs of the company.

How to apply

Please send you cover letter & CV to callum.hoy@the-muse.co