As we look back on the history of this magnificent organisation, of which the MEPRA leadership and team must be applauded for, I would like to explore the possibility of taking a few ambitious steps that will see a new direction in the MEPRA strategy. I am working closely with the MEPRA Executive and Strategy Boards to ensure that we aim high but also set achievable targets.
We are the Middle East Public Relations Association, but it’s clear that communications is now so much more than ‘PR’. The types of communication, the tools for communication, the audiences we engage with have expanded and diversified, and as an association I hope to begin to reflect and celebrate every aspect of modern communications; written, verbal, visual and more.
We have ambitious ideas, and with the Vice-Chair, MEPRA Executive and Strategy Boards, I’m looking forward to implementing a programme to expand the scope of MEPRA, the support services of the organisation, and a topic that is close to my heart: more closely connect MEPRA and the Arabic speaking communications community.
I invite all my communications colleagues across the region to join the MEPRA Community and help drive our industry forward as one collaborative team.Continue readingpage