Regional PR Manager

Reporting to:  Account Director

Job Purpose: To help strengthen the agency’s regional footprint and expertise across its portfolio of clients as well as to provide regional insights and direction on existing accounts as well as new business.

Key Responsibilities include:

1. Regional Insights
•Assisting with the “on-boarding” process for new team members with an overview on Regional media as part of all new recruits induction sessions
•Updating and sharing with clients regional landscape report
•Ability to provide added value by organizing x 2 itineraries for regional trips for existing staff per year
•Sharing monthly regional information – new publications/ websites/ bloggers etc. to the wider team
•Conduct 1 x regional media landscape session internally
•Manage regional affiliates as and when needed

2. Client Servicing
•Managing regional activities for the agency’s relevant client portfolio to ensure successful results and delivery of agreed activities across markets
•Partnering with client and extended teams (e.g. events/digital) to develop and complete communication plans that can be tailored to specific markets
•Providing strategic counsel to clients on market specific activities
•Planning for clients and mapping communication activities against the client’s business objectives at the start of each planning period and new client relationship.

3. Media Relations
•Maintain and grow the agency’s media contacts across the region through regular outreach
•Ensure regional media contacts are grown across relevant account teams
•Manage on the ground media relations activities
•Develop market specific media tactics
•Developing sector specific knowledge to share with clients and proactively providing market insights to be translated into effective client’s campaigns

4. Team Management
•Managing PR junior members of staff

5. General & Administration
•Working as part of the account team to conceptualize award winning campaigns based on clients business objectives
•Submitting times sheets accurately and on time.

6. New Business
•Conceptualizing and developing content for new business presentations tailored to regional markets
•Presenting regional insights and recommended in market activities during new business presentations

7. Reporting
•Submitting quarterly regional performance report to senior management to ensure the agency is delivering on its Modus Operandi.
•Reviewing regional account team results each month

The job description is an outline of the key tasks and responsibilities of the job and may change over time to reflect the developing needs of the company and its services, the job holder may be required to undertake additional duties as appropriate.

Candidate Profile
Education/ Qualification
•Bachelor degree preferably in mass communications, languages or journalism.
Experience
•4 years minimum experience in a media or public relations agency, or within an Industry relevant business is a plus
•Proven records of writing skills and excellent client servicing
•Research and reporting
•Regional media and market industry knowledge
•PR program development
•Proven records of client management.

Functional Skills
•Must be able to travel to KSA and other GCC markets
•Excellent Arabic language skills (written and verbal)
•Microsoft package proficiency
•Good written skills
•Strong media network
•Excellent verbal communicator and at ease when presenting to an audience
•Fast learner
•Good work ethic
•Strong organization skills
•Proven ability to multitask and priorities.
•Ability to manage and inspire junior team members