Account Manager

Reporting to: Senior Account Manager

Mission: To manage a dedicated portfolio of clients and to deliver exceptional client servicing to ensure the smooth running of accounts.

Key Responsibilities include:

Content Development

• Development of written materials including but not limited to:
  • press releases
  • features
  • blog posts
  • social media content calendar and posts/content for a variety of different platforms
  • Q&As
  • speeches
  • newsletters
  • briefing documents

Client Servicing

• Contributing to the management and day-to-day running of the team and accounts, including;
  • on-going client development
  • checking client servicing performance
  • meeting deadlines
  • ensuring quality control across all aspects of account handling
• Providing considered counsel to clients on an ongoing basis and delivering exceptional client servicing
• Setting and managing both client and internal deadlines
• Hosting client meetings independently with clear agreed outcomes

Planning

• Researching and contributing ideas to programme development for clients and prospective clients aligned with their business objectives
• Developing sector specific knowledge to share with clients and proactively providing market insights to be translated into effective clients campaigns
• Independently developing and delivering presentations and plans against clients key business objectives
• Partnering with client and extended teams (e.g. events) to develop and integrated communication plans across platforms

Media Relations

• Developing content for multiple platforms and channels for clients and pitching to appropriate media
• Managing all media and social media influencer relations activities and developing media and blogger/social media influencer engagement tactics
• Maintaining relationships with regional media and social media influencers through regular communication
• Organizing media events through managing both junior team members and clients, providing ongoing and proactive updates to senior team members. Events include, but not limited to:
  • press conferences
  • press trips
  • media briefing
  • media lunches
  • media iftars
  • on-site management of interviews where necessary
• Pro-active management of day-to-day media relations for a portfolio of clients including proactively identifying and securing media opportunities

Team Management

• Managing PR junior members of staff including team development and mentoring
• Briefing and managing junior team members on content development for clients in a clear and concise manner including management of process through to delivering to client

Business Development

• Researching and contributing ideas to programme development and for new business proposals
• Participation in new business pitches

General and Administration 

• Working as part of the account team to conceptualize award winning campaigns based on clients business objectives
• Contributing to both clients and DABO & CO’s digital marketing
• Submitting times sheets accurately and on time.

Reporting

• Overseeing weekly status reports for accounts, ensuring accuracy and delivery as per deadlines
• Submitting accurate and timely accounts activities plans as per client scope and requests (monthly/quarterly/annually) to clients, effectively managing junior members of staff in the process
• Developing and leading quarterly account review presentations mapped against contracted deliverables including development of useful insights and recommendations

The job description is an outline of the key tasks and responsibilities of the job and may change over time to reflect the developing needs of the company and its’ services, the job holder may be required to undertake additional duties as appropriate

Candidate Profile

Education/ Qualification

• Bachelor degree preferably in Mass Communications or Journalism

Experience

• 4 years minimum experience in a Media or Public Relations agency, or relevant industry/role
• Proven track record of writing skills and excellent client servicing
• Experience in research and reporting
• Solid media and market industry knowledge
• Experience in PR program development
• Proven track record of client management

Functional Skills

• Microsoft package proficiency
• Experience in team management and developing juniors
• Excellent written and verbal communication skills
• Strong media network
• Excellent verbal communicator and at ease when presenting to an audience
• Fast learner
• Good work ethic
• Strong organisation skills
• Proven ability to multitask
• Excellent attention to detail