‘Go for More’ is e&’s boldest brand campaign in recent years, challenging perceptions of the business as a local telecom operator by reinforcing how e& is empowering progress, innovation, and possibility from the UAE to the world.
Despite significant business transformation, creating new verticals, and acquiring high-growth assets in the technology space, many UAE stakeholders continued to view e& as a pure telecom provider. This misalignment threatened e&’s ability to diversify and forge new relationships within the UAE’s booming tech ecosystem. We needed to enter new topical conversations while explaining the purpose of our evolution and what it meant for the future of technology – and the UAE.
Our ‘Go for More’ campaign became a strategic brand platform to articulate e&’s quest to empower progress, innovation, and possibility. Our objectives were to uplift e&’s brand value by clarifying the purpose of its business transformation.
Our results were phenomenal. Among them, e& became the ‘Fastest Growing Brand in the World’, making e& both a source of national pride and a testament to UAE-born brands leading on the world stage.
2025 MEPRA Award Winner
Gold Winner for the following Award Categories:
Best Collaborative Partnership Campaign
Best Corporate Reputation Campaign
Submitted by
e&, Weber Shandwick, Initiative
Presented by
Daniel Mercado, Head of Practice – Technology & B2B, Weber Shandwick MENAT
Location
This is a virtual session hosted on Zoom
Date & Timings
September 16, 2026, 12:30 PM – 1:15 PM GST
Registrations
This workshop is exclusive for MEPRA members only.