Forget construction updates. Forget casino headlines. To launch Wynn Al Marjan Island’s channels and official narrative, we shut down its $5.1B site, dropped a floating golf green in the ocean, and told the Middle East: there’s nothing like Wynn.
Everyone was talking about Wynn coming to the Middle East. But the talk was mostly about casinos and cranes. And, Wynn doesn’t do boring. So, before a single room was built, we flipped the narrative. Literally. We paused live construction, cantilevered a tee off the 22nd floor, floated a custom green in the marina, and pulled off the World’s Highest Hole in One. Pro golfers, creators, Rolls-Royces, drones, all engineered to ensure everyone would talk about it. This wasn’t just a stunt. It launched a narrative platform, Forget Everything You Know, and Wynn’s social channels. We scored 8,000+ followers in 48 hours and 145M+ reach in five days. We introduced Wynn as a cultural and entertainment force, not a gaming one. And we did it with zero paid media. Just spectacle, and strategy; setting the tone for every Wynn story until opening day in 2027.
2025 MEPRA Award Winner
Silver Winner for the following Award Categories:
Best Collaborative Partnership Campaign-Silver
Best Integrated Campaign – B2C-Silver
Best Use of Visual Communication-Silver
Bronze Winner for the following Award Category:
Best Travel, Tourism & Hospitality Campaign
Submitted by
The Romans
Presented by
Kassandra Panagiotopoulos, Head of Strategy, The Romans
Kassandra is a journalist-turned-comms strategist who is obsessed with deconstructing briefs, and creative problem-solving – the kind that directly addresses business challenges and the objectives of her clients.
Kassandra spent half a decade at WPP with Memac Ogilvy where she was part of the region’s most awarded PR team 2022-2023. Her diverse portfolio includes leading global communications for Expo 2020 and managing clients across hospitality, automotive, education, lifestyle, government, and corporate comms.
Marissa Annę Ganeshwaran, Senior Account Manager, The Romans
Marissa builds her work on clear, human communication. She began her career with brands like Samsung, Energizer and Dubai’s Department of Economy & Tourism, developing a strong foundation in content creation, data-led insights and audience understanding across both regional and global markets. Her background in project management, copywriting and languages gives her a practical, detail-driven approach that carries through every brief.
Now a Senior Account Manager at The Romans, Marissa is a key driver of the agency’s award-winning first year in MENA. She leads major hospitality, crypto and sport clients, helping shape the caliber of work and momentum the agency is known for.
Location
This is a virtual session hosted on Zoom
Date & Timings
July 15, 2026 12:30 PM – 1:15 PM GST
Registrations
This workshop is exclusive for MEPRA members only.