Attendees will gain practical insight into building authority, securing retainers, managing cash flow, and avoiding the most common early-stage agency mistakes. Designed for communications professionals considering launching their own agency, or those in the first three years of operation, the session will offer clear frameworks and real- world lessons from building and scaling a boutique PR consultancy in the UAE.
Participants will leave with a practical roadmap, sharper commercial awareness, and greater confidence in structuring a PR business for long-term success.
Facilitator
Ananda Shakespeare, MEPRA Strategy Board Member and Founder & CEO at Shakespeare Communications
Ananda Shakespeare is a former journalist turned PR practitioner, and a lifelong environmentalist and vegan advocate. She founded two environmental charities in the UK, and currently runs two non-profit groups, one for the vegan community and ‘vegan curious’, another for the media community, both based in Dubai, UAE.
She spent several years as head of content for a telecoms firm, before founding her own PR firm, Shakespeare Communications, which works with sustainable, ethical and innovative clients.
Date & Timings
22 July, 2026, 12:30 PM – 1:30 PM GST
Level
Intermediate
Location
This is a virtual session hosted on Zoom.
Registrations
This workshop is exclusive for MEPRA members only.