BLJ Worldwide and Msheireb Properties: Boosting the Reputation of Qatar’s Leading Sustainable Property Developer

BLJ Worldwide

BLJ worked with Qatar’s leading sustainable property developer, Msheireb Properties, <br />on a year-long communications campaign with the aim of increasing the company’s <br />brand profile and stakeholder engagement and encouraging greater local interest in <br />their developments by locals in Qatar. With a focus on Msheireb Properties flagship <br />regeneration project, Msheireb Downtown Doha, BLJ Worldwide elevated the profile of <br />Msheireb Properties and its subsidiaries, including Msheireb Museums and Zulal <br />Wellness Resort. The team did this locally and internationally, through enhanced <br />media exposure, stakeholder engagement, and strategic events, aiming to showcase <br />how the company is a leader in sustainable development, cultural preservation, and <br />wellness tourism, and to encourage an increase in visitor numbers to the facilities <br />within the Msheireb portfolio.