Social Media Community Manager for Grayling Dubai

Seeking a bi-lingual (Arabic and English) social media community manager with a minimum one year’s experience to join one of Dubai’s fastest growing communications agencies in a community manager role. You will have client-facing agency experience, preferably in the consumer/retail sector.

JOB DESCRIPTION
Reports to: Digital Account Executive
Location: Dubai, United Arab Emirates

Purpose of role
The Digital Account Executive is responsible for delivering excellent day-to-day social media management and playing a key support role within the team.
Accountabilities
Manage Social Media marketing profiles and day-to-day activities including:
 Community manage and lead on several ongoing social media profiles
 Curate relevant content in English / Arabic to reach brands ideal customers
 Personally active across most social media channels such as: Facebook, Twitter,
Instagram, Pinterest, Linkedin, Google+
 Create, curate, and manage all published content (images, video and written).
 Monitor, listen and respond to online conversations in a witty “Social” approach
 Develop and expand community and/or blogger outreach efforts
 Contribute to digital and creative strategies
 Deliver accurate monthly/weekly analytics reports
 Monitor trends in Social Media tools, applications, channels, design and strategy
 Identify threats and opportunities in user generated content surrounding the
business. Report notable threats to appropriate management.
 Monitor effective benchmarks (best practices) for measuring the impact of Social
Media campaigns. Analyze, review, and report on effectiveness of campaigns in an
effort to maximize results
 Strategize, manage and optimize online media advertising campaigns

Qualifications and Experience
 Demonstrates creativity and documented immersion in Social Media.
 Proficient in content marketing theory and application.
 Maintains excellent writing and language skills particularly in English + Arabic
 Enjoys a working knowledge of the blogging community relevant
 Is a Team player with the confidence to take the lead and
guide the junior team. (ie: content development, creation and
editing of content, and manage of the day-to-day tasks)
 Makes evident good technical understanding and can pick up
new tools quickly
 Demonstrates winning Social Customer Service techniques. Possesses great
ability to identify potential negative or crisis situation and apply conflict
resolution principles to mitigate issues.
Scope of role
A range of account relationships of various sizes in local markets. Some clients may be international.

Key Relationships
Internal – account team and other department members, colleagues across the business, including international
External – client team, journalists and media professionals, suppliers

Skills & Experience
 Strong understanding of both traditional and digital public relations
 Digitally savvy
 Fluent in Arabic verbal and written
 Curious – a desire to learn, improve, apply new knowledge and develop self
 Personal drive and passion for the industry
 Strong administrative and organisation skills
 Creative thinker and problem solver
 Ability to juggle multiple and changing priorities
 Ability to assimilate information quickly and recommend a practical response
 Excellent verbal and written communication skills
 Supportive, inspiring and motivational team player
 Commercially aware
 Confident networker

Attributes
The employee is expected to exhibit Grayling’s values: Passion, Action, Insight, Innovation, Connection

Policies and procedures
The employee is expected to uphold, safeguard and promote the organization’s values and philosophies relating particularly to ethics, environment, people and community as referenced in the Grayling company guidelines.