Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2021 MEPRA Awards.
Gamers Without Borders
2020 MEPRA Awards Gold Winner, Best Social Impact Campaign in Response to COVID-19
Submitted by: Hill & Knowlton Strategies
About the Campaign: Gamers Without Borders
At the beginning of March 2020, COVID-19 had brought the world to a near halt and indefinitely postponed all sporting live events. This included a new international gaming initiative organized by Saudi Arabia esports federation, SAFEIS, set to take place in the Kingdom. But in the face of adversity H+K Strategies and SAFEIS did not give up. How could we still showcase the thrill of live sport in the virtual world? Alongside SAFEIS, we helped develop an unrivalled virtual esports season, Gamers Without Borders, with a global cause at its heart – an opportunity for Saudi Arabia to unite all global gamers together from home lockdown and inspire them to play their part fighting the pandemic.
Presented by
Robin Heymann, Regional Operations Director for the Sports + Entertainment + Culture + Sponsorship team in METIA at Hill+Knowton Strategies
Regional Operations Director for the Sports + Entertainment + Culture + Sponsorship team in METIA – responsible for bringing the practice strategy to life through client servicing, new business, campaigns and team operation. Has led and managed major international sports campaigns in the Middle East including international tennis, European Tour golf events in Saudi Arabia and global e-sports projects. Prior to joining H+K was with telco BT and BT Sport in the UK – creating and delivering strategic PR across a broad portfolio of sports broadcast rights, campaigns and products. Worked for the England & Wales Cricket Board (ECB) between 2014-16, responsible for Consumer PR and enhancing cricket’s reputation through the England teams, domestic competitions,
Location
This is a virtual session hosted on Zoom.
Date & Timings
February 16 2021 12:30pm – 1:30pm GST
