We helped Property Finder dominate PropTech media with a 100% earned campaign. By delivering first-to-market insights, building executive thought leadership, and driving smart storytelling, we secured 750+ stories and record Share-of-Voice – all earned.
Our challenge was to position Property Finder not just as a real estate portal, but as a dominant voice in PropTech—and we delivered. In a cluttered market full of data providers and media-spending competitors, we built a 100% earned media campaign rooted in timely insights, thought leadership, and creative storytelling.
We provided first-to-market property data every month, launched editorial series on community trends, and pitched hot topics from AI in real estate to female empowerment in the sector. We also positioned our leadership team as experts across print, broadcast, and podcasts—securing tier-one interviews and cover stories.
Our content was sought after by journalists, and we achieved Property Finder’s highest-ever Share-of-Voice in May 2025. With 750+ stories and 251M+ reach, we proved that a smart, consistent, insight-led approach can outperform even the most deep-pocketed competitors—and cemented Property Finder as a true PropTech leader.
2025 MEPRA Award Winner
Gold Winner for the following Award Category:
Best Property/Real Estate Campaign
Silver Winner for the following Award Categories:
Best Consumer Services Campaign
Best Use of Thought Leadership
Submitted by
Gambit Communications & Property Finder
Presented by
Tony Sidgwick, Account Director and Lina Saeed, Junior Account Manager, Gambit Communications
Location
This is a virtual session hosted on Zoom
Date & Timings
May 13, 2026, 12:30 PM – 1:15 PM GST
Registrations
This workshop is exclusive for MEPRA members only.