Case In Point: TOMORROW

Find out what makes an award winning campaign with one of our top winners from the 2020 MEPRA Awards!

Case Study Workshop#MEPRACaseInPoint
29 days left

AED0 for MEPRA Members

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Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2021 MEPRA Awards.

TOMORROW

2020 MEPRA Awards Gold Winner, Best Arts & Culture Campaign
Submitted by: Emirates Airline Festival of Literature with Four MENA

About the Campaign: TOMORROW

Emirates Airline Festival of Literature is the Middle East’s largest celebration of the written and spoken word. Our campaign highlights how the Festival unites multicultural audiences with global literary talent and drives engagement and dialogue under the theme ‘Tomorrow’.

Presented by

Natalie Amos, Practice Director of Four Communications Group

Natalie has more than 18 years of experience within strategic consultancy for a portfolio of culture, lifestyle, travel, hospitality, retail, luxury and business clients. Natalie worked within the London office of Four Communications before transferring to the UAE in 2013 to lead the lifestyle portfolio.

A former editor and journalist contributing to British and international outlets including Condé Nast Traveller, The Spectator, Women’s Health and The Travel Magazine, Natalie works alongside clients and teams to deliver integrated campaigns and creative content which resonate with audiences and drive tangible action.

Natalie has led teams to MEPRA success including awards for Emirates Airline Festival of Literature, Emirates Literature Foundation, Tourism Authority of Thailand, Dubai International Financial Centre and Broadway Entertainment Group.

Natalie is a passionate advocate of responsible business and sustainability and holds a MSc in Responsible Tourism Management from the International Centre for Responsible Tourism (ICRT) – a UNWTO TedQual and a BA (Hons) in Marketing Communications from Bournemouth University, UK.

Location

This is a virtual session hosted on Zoom.

Date & Timings

May 18 2021  12:30pm – 1:30pm GST

Agenda and speakers

  • 5/18/21 12:30 - 5/18/21 1:30

    Natalie Amos
    Practice Director, Four Communications Group

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