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Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2021 MEPRA Awards.
2020 MEPRA Awards Gold Winner, Best Arts & Culture Campaign
Submitted by: Emirates Airline Festival of Literature with Four MENA
About the Campaign: TOMORROW
Emirates Airline Festival of Literature is the Middle East’s largest celebration of the written and spoken word. Our campaign highlights how the Festival unites multicultural audiences with global literary talent and drives engagement and dialogue under the theme ‘Tomorrow’.
Natalie Amos, Practice Director of Four Communications Group
Natalie has more than 18 years of experience within strategic consultancy for a portfolio of culture, lifestyle, travel, hospitality, retail, luxury and business clients. Natalie worked within the London office of Four Communications before transferring to the UAE in 2013 to lead the lifestyle portfolio.
A former editor and journalist contributing to British and international outlets including Condé Nast Traveller, The Spectator, Women’s Health and The Travel Magazine, Natalie works alongside clients and teams to deliver integrated campaigns and creative content which resonate with audiences and drive tangible action.
Natalie has led teams to MEPRA success including awards for Emirates Airline Festival of Literature, Emirates Literature Foundation, Tourism Authority of Thailand, Dubai International Financial Centre and Broadway Entertainment Group.
Natalie is a passionate advocate of responsible business and sustainability and holds a MSc in Responsible Tourism Management from the International Centre for Responsible Tourism (ICRT) – a UNWTO TedQual and a BA (Hons) in Marketing Communications from Bournemouth University, UK.
This is a virtual session hosted on Zoom.
Date & Timings
May 18 2021 12:30pm – 1:30pm GST