30th August – 3rd September 2020 via Zoom
United Arab Emirates, 18 August, 2020 – The Middle East Public Relations Association (MEPRA)
today announced its line up of speakers for its sixth Leadership Majlis, which will be held virtually this year.
The Virtual MEPRA Leadership Majlis will include a series of daily sessions over one week with communication leaders from the Middle East and abroad. Speakers will explore how industry sectors have responded globally to the current pandemic and how communicators can help brands speed up recovery, stay relevant and remain connected to their audience beyond the curve. The series will culminate with a full day of virtual masterclasses with Twitter, Helpful Digital and the UK Government Communications Services team.
The event will welcome speakers from the UK Government, New Zealand Trade & Enterprise, AstraZeneca, Cleveland Clinic Abu Dhabi, Malaffi, Atlantis Dubai, Seera Group, IKEA, Chalhoub Group, Nakheel Malls, IRENA, EWEC, TAQA, Abu Dhabi Department of Energy (DoE), Campaign Middle East, Twitter and more. Industry leaders from ASDA’A BCW, APCO Worldwide, Brazen MENA, Four Communications Group, Hanover Middle East, Hill+Knowlton Strategies and Manara Global will also join the virtual stage.
Each day, the panels will delve into a new sector, including government, retail, healthcare, travel & tourism and energy. Plus a special session to address the future of the PR consultancy model and how the communications profession has transformed through the pandemic.
MEPRA Chair, Jonty Summers said:
“Over the past six years, the MEPRA Majlis has always been a highlight of the year as we bring some of the region’s leading public relations practitioners to discuss issues that are facing our industry . In many ways, the situation we find ourselves this year presents us with opportunities that we have not had before. Video technology is our friend this year. It means we can expand our speaker panel – without the need to factor in travel schedules – meaning we can cross time-zones a little more than we normally do to seek global perspectives.”
“The Virtual MEPRA Majlis Week applies the learnings of six months of video conferencing with five consecutive afternoons of sessions. The format enables us to include more high-calibre content and at a significantly lower price, all to be enjoyed from the comfort of your home office, actual office, or wherever you choose to be to enjoy it.”
The event agenda will cover the theme ‘beyond the curve’ through a mix of presentations, panel discussions and workshops. Tickets are only AED250 per person or AED2,500 per organisation for unlimited access to the five day event.
The 2020 Virtual MEPRA Leadership Majlis is supported by Hill+Knowlton Strategies, CARMA Global, Hanover Middle East, Brazen MENA, Emirates Global Aluminum and Travelport.