Workshop details
Kekst CNC will provide strategies and top tips on how start-ups can build effective campaigns, by outlining key consideration for powerful storytelling and channel strategies among other things. The session is designed to address key challenges that start-ups and newly set up companies may face, especially when it comes to Communications.
Facilitator
Brandon Almeida, Consultant at Kekst CNC
Brandon comes from a corporate communications background, having worked with clients in enterprise technology, defense, oil and gas, finance and more.
Brandon’s experience spans across content development, media relations, internal communications and strategic counsel. A passionate writer, Brandon has an aptitude for taking complicated subject matter and making it easy to digest. He’s also well versed in the Middle East’s media space and has formed valuable relationships with vertical and mainstream publications alike. Additional skillsets include trade show support and social media community management. Brandon holds an Associate’s Degree in Advertising and Marketing Communications from Sheridan College in Ontario.
Maram El Hendy, Senior Associate at Kekst CNC
Maram started her career as a journalist and a writer in TV newsrooms, and digital Arabic news outlets. She then moved on to Public Relations.
She has experience with government and public affairs communications, real estate as well as arts and design clients. Aside from her PR and communications skills, Maram is an avid content creator, producing and translating written content in both Arabic and English. She also has experience with video production, graphic design and podcasting. Prior to joining Kekst CNC, Maram worked at APCO Worldwide for two years where she consulted clients in Real Estate, Government and Arts sectors.
Accreditation
MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.
Location
This is a virtual session hosted on Zoom.
Date and Timings
June 22 2021 12:30 PM to 2:00PM GST
