Gone are the days of relying on instinct to develop a communications campaign or strategy. In today’s PR world, data collection and measurement has become just as important as creativity and building relationships. This course will help communication professionals discover how data can provide insights to help brands inform strategies, demonstrate what is and isn’t working and even help predict whether a campaign could be successful before going live.
Crowne Plaza Abu Dhabi, Sheikh Hamdan Street, Abu Dhabi
AED1,500 for Members AED2,500 for Non-Members TicketRegister now