Workshop details
With the pandemic turning the events sector on its head in 2020, the comms industry has had to think differently. Physical events have often not been possible to arrange and the fluid nature of the COVID situation means that planning an event for a launch, announcement or press conference has been subject to change at the last minute – with many events not happening as a result. But one thing that has won big in 2020 is remote live streaming. Just as Zoom and MS Teams calls are now the norm rather than exception, the virtual live streaming industry is booming, and it has become highly sophisticated. High end production values, branded iframes, virtual green rooms, live and interactive Q&As, slick set ups and backgrounds, and pre-registration processes are revolutionising how brands are telling stories to their audiences for external and internal comms. But if you’ve got an event coming up and you’re wanting to take it virtual, what do you need to know and do? Join this session to get a 101 on virtual live streaming and hear of some great examples to maximise the success and impact of your event.
Facilitator
Cheryl King, Managing Director at markettiers MENA
Cheryl is the Managing Director of the region’s only dedicated broadcast consultancy, markettiers MENA. Having helped set up the regional operation of the business back in 2014, Cheryl brings 11 years’ experience working in Public Relations and Broadcast PR in both London and Dubai to the role, which has seen her deliver award-winning projects for the likes of DMCC and IMG Worlds of Adventure.
An evangelist of the power of broadcast media and digital to reach core and new audiences, Cheryl has worked on a number of firsts for the region – including the first live and interactive streamed broadcast to a media portal back in 2015. In her role, Cheryl is responsible for working alongside the global senior management team to lead the business’ operations as well as helping to deliver innovative campaigns that deliver a tangible ROI for clients.
Since working in the region, she has fostered the business as it leads the market in live streaming, video news production and distribution for both corporate and consumer businesses, most recently delivering a MERPA Gold Award winning campaign and four Guinness World Records this year.
Accreditation
MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.
Location
This is a virtual session hosted on Zoom.
Date and Timings
February 3 2021 12:30 PM to 2:00PM GST
