Our host Paul Noble will update you on the latest developments on planning, measurement & evaluation. He will take you through the process of setting the objectives and choosing the right measures, using case study examples. He will also focus on the importance of linking PR campaigns to business objectives, to explain why AVEs are a measure that we need to move away from, and why research is the foundation for planning PR campaigns.
• Learn to set the right objectives. Our trainer will guide you on setting objectives linked to your organisation’s goals and help you choose the right measures.
• Understand how non-AVE measures work. Learn what measures are available to you and why they’re important to use to evaluate your PR work.
• Differentiate between outputs and outcomes. Show your worth to your organization and clients by understanding the measurable changes that you’ve been able to bring about.
The One-Day Measurement Workshop
Our workshop is delivered over a full day and includes a host of topics that will improve how you plan, measure and evaluate your public relations activities.
Understand how to comprehensively plan and evaluate:
• Get to grasp with a variety of planning techniques
• Learn about quantitative & qualitative research methods
• Delve into past case studies from around the globe
Measure the quality of your PR against business objectives:
• Identify the right measures that will suit your business
• Set smarter objectives, develop better strategies and employ more compelling and engaging tactics
Show the value of public relations to the organization:
• Prove the results of your efforts and their worth to the business
• Gain credibility with those who fund public relations programs
Download the brochure here.
Meet theTrainer – Paul Noble
Paul Noble is an independent public relations trainer, consultant, academic, mentor and speaker/facilitator. He is a CIPR approved trainer, an e-learning specialist, and provides management support to growing PR consultancies, as well as mentoring young professionals. He has more than 35 years’ experience in senior consultancy, in-house and academic environments. Paul is a Fellow of both the CIPR and AMEC and is a CIPR Chartered Practitioner – as well as an assessor for the scheme. Paul is co-author of Evaluating Public Relations, and has contributed to the third edition of Exploring Public Relations.
