2017 MEPRA Awards – Social Responsibility & Environmental PR Gold Award: Weber Shandwick

Entry Overview:

We set out to find new ways to reinforce Children National’s position as a leading specialist and expert provider in the field of pediatric healthcare, and open the door to additional funding from high-level decision makers.
We worked with the client team and their in-house Manager of Child Life Services to learn more about their techniques for pain management and better understand what children’s fears are throughout their treatment at CN.The result? A captivating and family-friendly read, the book would tell the story of an Emirati boy who comes to Children’s National for a procedure and, through his experience, ultimately learns to be brave despite his fears.