radisson blu dubai media city, dubai, dubai
AED1,800 for Members AED2,200 for Non-MembersRegister now
Our host Alex Malouf will guide you through today’s media landscape and help you understand how the media work and what they need from you to get their job done. Ann will talk you through how to work with the media and how to build effective long lasting relationships with journalists that will better serve you and your company or clients in ensuring that they get their message across in the best possible fashion.
*Learn best practices in media relations. Our trainer will guide you on an end-to-end best practices-based approach to achieving your media relations goals.
*Understand how to pitch. Perfect the art of pitching through role-play and through developing an awareness of what constitutes news for your media.
*Develop your writing abilities. Learn how to write like a journalist and improve your ability to spot news-worthy stories in your own organization.
The One-Day Media Relations Workshop Our workshop is delivered over a full day and includes a host of topics that will improve how you understand and deal with your key media outlets.
Get to know the media and what they need from you:
*Get to grasp with how journalists do their job
*Understand where and how journalists get their stories
*Realize the value that we can add to the role of a journalist
Select the right stories to pitch to your media contacts:
*Identify what journalists do and don’t want from PROs
*Learn how to pitch and present a story to media, as well as developing content that media will want to publish
Create your own media writing through better storytelling:
*Gain an understanding of what makes something newsworthy
*Start crafting your own news pieces to share with the media
Are you ready to raise your media relations game? You will leave the workshop with a key understanding of what you to do to improve your media relations outreach, including how to build long-lasting relationships with your key journalists.
*This is a one-day workshop exclusive to MEPRA – The masterclass is taking place in Dubai on February 23rd. This is a MEPRA-hosted full-day event(9am-5pm).
*Learn from MEPRA’s Alex Malouf – Our trainer has several decades worth of experience in the area of media relations and has taught extensively on the subject, both for clients as well as agencies.
*An excellent value proposition for your business – This one day workshop with Alex Malouf only costs 1800 AED for MEPRA members & 2200 AED for non members. You won’t find a course that offers more value at such a price point.
Download the brochure here.
(Certificates will be provided upon completion of this masterclass)