MEPRA Academy: Effective Media Relations Master Class

Are you finding it a challenge to pitch your stories and gain the right level of exposure? Do you struggle to understand how best to reach out to the media? This one day masterclass will help you to up your media relations, to ensure that you are able to work effectively with the media. Learn what journalists want – and don’t want – from PR, as well as how to understand the media and how to pitch to them effectively. The course also covers what constitutes news, and will help you develop your media writing abilities, explain what makes something news worthy and how to spot potential stories in your own organisation for use with the media.

Training Workshops#MEPRAcademy

radisson blu dubai media city, dubai, dubai

AED1,800 for Members
AED2,200 for Non-Members

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Our  host   Alex Malouf  will guide  you  through  today’s media landscape  and help you understand how the media work and what  they need  from you to get their job done. Ann will talk you through how  to  work  with  the  media and  how  to build effective long lasting relationships  with journalists that  will better  serve you and your company  or clients in ensuring  that  they  get  their  message  across  in the best possible fashion.

*Learn best practices in media relations. Our trainer will guide you on an end-to-end best practices-based approach to achieving your media relations goals.

*Understand how to  pitch.  Perfect  the  art  of  pitching through role-play and through developing  an awareness of what constitutes  news for your media.

*Develop your writing abilities. Learn how to write like a journalist and improve your ability to spot news-worthy stories in your own organization.



The  One-Day   Media   Relations  Workshop Our workshop  is delivered over a full day and includes a host  of  topics  that  will improve  how  you  understand and deal with your key media outlets.

Get to know the media and what they need from you:

*Get to grasp with how journalists do their job

*Understand where and how journalists get their stories

*Realize the value that we can add to the role of a journalist



Select the right stories to pitch to your media contacts:

*Identify what journalists do and don’t want from PROs

*Learn how to pitch and present a story to media, as well as developing content that media will want to publish


Create your own media writing through better  storytelling:

*Gain an understanding of what makes something newsworthy

*Start crafting your own news pieces to share with the media



Are you  ready  to  raise  your media  relations game? You will leave the workshop  with a key understanding of what   you   to   do   to   improve   your   media   relations outreach,  including  how  to  build  long-lasting relationships with your key journalists.

*This is a one-day workshop exclusive to MEPRA  – The masterclass  is taking place in Dubai on February 23rd. This is a MEPRA-hosted full-day event(9am-5pm).

*Learn from MEPRA’s Alex Malouf – Our trainer  has several decades  worth  of experience  in the  area  of media  relations  and  has taught extensively on the subject, both for clients as well as agencies.

*An excellent value proposition for your business – This one  day  workshop  with  Alex Malouf  only costs 1800 AED for MEPRA members & 2200 AED for non members.   You  won’t find  a  course  that offers more value at such a price point.


Download the brochure here.

(Certificates will be provided upon completion of this masterclass)

Agenda and speakers

  • 7/26/17 9:00 - 7/26/17 5:00

    Alex Malouf

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Bookings are closed for this event.