Find out the secrets to winning MEPRA’s Young Communicator of the Year with our award-winning MEPRA Youth Board who will share their top tips on how to stand out to the judges. The session will also include a special appearance from one of our 2024 MEPRA Award judges.
The MEPRA Youth Board members who are all previous MEPRA Young Communicator of the Year winners, will cover the following topics in an interactive virtual panel session:
*Nailing the submission process
*What to include and what to avoid in your written entry
*Making first impressions count in your interview
*Preparing an unforgettable presentation
Facilitator
Joe Lipscombe, MEPRA Strategy Board Member and Partner, Head of MENA at The Romans
Joe Lipscombe is leading the transformation of The Romans in the UAE. Here, he brings his hands-on, unconventional leadership skills to solving complex business problems across the MENA region, championing new and innovative ways of creating disproportionate value for clients and agency. He’s spent 12 years learning the cultural and contextual nuances of the Middle East, covering 12 countries, spending ample time working in eight. He focuses on driving excellence and growth through capacity building, working with government, semi-government, and private sector clients, introducing them to new and unconventional ways of problem solving. For this, he utilizes neuroscience, behavioral science, and experimentation, ensuring clients are applying both vertical and lateral thinking when addressing unique market challenges.
Joe is a cited author on published scientific research on the neuroscience of storytelling and has delivered major keynotes on the same, including at the UN’s Global Goals Week. He is the market’s voice for illogical approaches to illogical challenges — combining science, observation, data, and instinct to create creative solutions that work. He is a two-time Cannes Lion winner, was Memac Ogilvy PR’s youngest ever member of The One Club for Creativity, and has won a bucket load of awards for transformative campaigns and projects. Across the region, he has advised major clients and entities, including, Expo 2020 Dubai, Royal Commission for Riyadh City, The Egyptian Ministry of Finance, Arab Bank, Qatar Foundation, the Public Investment Fund, Coca-Cola, Google, JLR, Turkish Airlines, Majid Al Futtaim, GEMS Education, The Abu Dhabi Department of Culture & Tourism, and many more. He is a member of The One Club for Creativity and a Cannes Gold Lion winner in PR. He was previously the region’s first Executive Creative & Strategy Director for Ogilvy PR. A British-trained journalist, Joe has reported for Sky News, Bloomberg Businessweek, Forbes, multiple national newspapers and several other television stations. He has covered regional politics, policy, conflict, health, technology, lifestyle, economics, and more. He is a two-time published author, including the extended essay, The Art and Science of Better Storytelling.
Host: Tania Kteily, MEPRA Youth Board Vice President; Account Director at Weber Shandwick MENAT
Tania is an Account Director at Weber Shandwick in the UAE, within the Consumer and Corporate practice and the Vice President of the MEPRA Youth Board. She brings particular expertise in consumer and corporate communications, strategic planning, client servicing and influencer and media relations. Tania is particularly knowledgeable in the automotive industry with over seven years of experience in the field and spearheading General Motors varied brand portfolio – Cadillac, GMC and Chevrolet. She has also built significant experience across the consumer technology, real estate, retail and entertainment sectors. Throughout the past years, Tania has led a diverse client portfolio, including Google, Nike, The Sustainable City – Yiti and Mattel, amongst many others.
Before joining Weber Shandwick, Tania was part of a varied and high-profile brand portfolio that included Jaguar Land Rover, Ferrari World Abu Dhabi, Yas Waterworld, Barclays Bank and The Suez Canal.Tania is a certified mental health first-aider and is a champion for best practice at Weber Shandwick, driving impactful change crowdsourced from internal workshops. She believes in leading with kindness and the power of compassion, which she demonstrates both on accounts and through mentorship.
Throughout her career journey, Tania was recognized with numerous prestigious industry awards for client campaigns as well as personal achievements. Notably, Tania was featured on Campaign Middle East’s PR Faces to Watch list and was highly commended for MEPRA Dave Robinson Award for Outstanding Young Communicator of the Year (Agency) in 2022. Tania holds a bachelor degree in Business Administration from the American University of Beirut. She is fluent in English, Arabic, French and speaks basic Spanish.
Date & Time
Thursday 15th May, 2025, 4.00 PM – 5.00 PM, GST
Location
This session is hosted via Zoom.