Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2021 MEPRA Awards.
4Humanity Launching the World’s First Phase III Inactivated Vaccine for COVID 19
2020 MEPRA Awards Gold Winner, Best Healthcare Campaign
Submitted by: APCO Worldwide
About the Campaign: 4Humanity Launching the World’s First Phase III Inactivated Vaccine for COVID 19
The world’s first Phase III COVID 19 vaccine trials in the UAE needed a compelling campaign to encourageNvolunteer participation Together with G 42 Healthcare, APCO built the 4Humanity programme that recruited 31K volunteers in six weeks, in UAE alone.
Presented by
Elizabeth Sen, Chief Client Officer Middle East and North Africa (MENA) region at APCO Worldwide
Elizabeth Sen is the chief client officer for the Middle East and North Africa (MENA) region, and is based in APCO Worldwide’s Dubai office. In this capacity, she engages the organization in managing client relationships, revenue and profit. Ms. Sen brings to her position a deep understanding of client expectations, the entire lifecycle of the client and what metrics actually matter to understand these components. She draws upon this experience to oversee the company’s business development process and day to day client servicing needs. She also creates a persistent client focus in the actions the company takes, and drives the organization to work together for optimum client experience delivery. Ms. Sen counsels clients on positioning strategies, managing sensitive situations and directs strategy and implementation. Her focus areas include holding companies and multinationals in the real estate, education, retail, technology and tourism sectors.
Location
This is a virtual session hosted on Zoom.
Date & Timings
Jul 13 2021 12:30pm – 1:30pm GST
