On 10th February 2022, the Royal Commission for AlUla (RCU) and Hill + Knowlton Strategies (H+K) marked the first-ever Arabian Leopard Day, creating a campaign that spotlighted the plight of this critically endangered species with a day worthy of official recognition by the UN – an effort that takes approximately two years.
Arabian Leopard Day was created by RCU to make Arabian Leopard conservation a priority on the agendas of global decision-makers and opinion leaders, with the regional integrated campaign looking to draw attention to the precarious existence of the 200 surviving leopards in the wild.
Rallying the worlds of conservation, governance, and business, the campaign created awareness and instilled pride across the region by engaging, educating, and encouraging the protection of the critically endangered species, inspiring action to safeguard the habitats of the critically endangered species, protecting their numbers and reversing their decline.
2022 MEPRA Award winner for
Best Integrated Campaign (Gold winner)
Best Campaign Saudi Arabia (Gold Winner)
Best Non-profit / Humanitarian / Charitable Campaign (Silver Winner)
Best Use of Content – Creative, editorial or video (Silver Winner)
Presenters
Jinith Joy & Muneira Aladwani, Hill + Knowlton Strategies
JInith Joy Consultant, Corporate + Brand, UAE at Hill+Knowlton Strategies
Jinith has over nine years of experience in Public Relations and a demonstrated history of working in the Marketing, Advertising and Communications industry.
Her expertise lies in launching brands into the GCC and implementing media strategies across traditional, digital, and social media.
She has worked alongside international and local brands from across different industries including hospitality, travel, tourism boards, retail, beauty, automotive, healthcare, lifestyle, F&B and more, to help achieve short term and long-term business objectives.
She has previously worked with brands including Expedia, Mandarin Oriental Hotel Group, Visit Finland, Visit Britain, Germany Tourism as well as managing international artists including Armin Van Burren, Martin Garrix, Jennifer Lopez to name a few.
She has strong GCC media and social media influencer relations and holds a Master of Arts (M.A.) degree in Public Relations, Advertising, and Applied Communication.
Jinith was born and raised in Dubai.
Muneira Al Adwani, Senior Account Manager, Corporate + Brand, Data + Insights, Content + Publishing, UAE at Hill+Knowlton Strategies
Based in Dubai, Muneira is a valued member of the Corporate + Brand practice, as well as the Data + Insights and Content + Publishing teams.
Muneira started her journey with H+K as an intern in the Dubai office where she gained multi-industry communications experience, developing her interest and passion for data and analytics.
She currently works for clients across a range of sectors, from hospitality and tourism to technology, including Royal Commission for AlUla, and Twitter. She specializes in data and intelligence, influencer engagement and content development. Highly analytical and process-oriented, Muneira’s strengths lie in the capture and curation of data, as well as its manipulation and visualization.
Muneira holds a Bachelor’s degree in International Development and French from the University of Portsmouth, in the UK. An avid traveler with a keen interest in photography, Muneira has lived in Kuwait, the UK and France.
Date & Timings
3rd May 2023, 12:30 PM-1:30 PM GST
Hosted via
Zoom