Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2021 MEPRA Awards.
Launch of Mazoon
2020 MEPRA Awards Gold Winner, Best Food & Beverage Campaign
2020 MEPRA Awards Gold Winner, Best Campaign – Oman
Submitted by: BPG Group with Mazoon Dairy Company
About the Campaign: Launch of Mazoon
BPG Orange’s fresh and evocative campaign for Mazoon dairy products tapped into heritage, culture, and the Omanis’ pride in their beautiful country. The 100% Omani brand has rapidly gained market share while contributing to the Sultanate’s food security.
Presented by
Hala Sarieddine Group Account Director at BPG Group
Hala helps lead the corporate and technology practice at BPG Group. She brings in more than 14 years of experience in marketing-communication, campaign development and handling integrated comms for her clients. At her previous roles, Hala was instrumental in leading the comms function for her clients including: HMD Nokia Phones, Sony MEA, Uber, Booz Allen Hamilton, PwC, Lenovo, Dubai Islamic Bank, Al Itihad Credit Bureau and Lombard Odier.
Location
This is a virtual session hosted on Zoom.
Date & Timings
Sep 14 2021 12:30pm – 1:30pm GST
