Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2021 MEPRA Awards.
Putting Eyes on Infiniti With ‘Eyes on You”
2020 MEPRA Awards Gold Winner, Best Automotive Campaign
2020 MEPRA Awards Gold Winner, Best Consumer Goods Campaign
Submitted by: Infiniti Middle East with Four MENA
About the Campaign: Putting Eyes on Infiniti With ‘Eyes on You”
‘Eyes On You’ – INFINITI’s first Middle East CSR initiative, created a fresh perspective on road safety, talking to parents through the eyes of a child, to grow SOV for the brand and underpin a hugely successful commercial campaign for Ramadan.
Presented by
Gerard Saliba, Account Director at Four Communications
An experienced public relations professional, Gerard has worked within agency- and client-side, as well as in publishing.
Gerard is the day-to-day contact for a range of clients at Four Communications including INFINITI, Marriott International, Tourism Authority of Thailand and Emirates Literature Foundation among others. He has worked on award-winning campaigns such as INFINITI’s ‘Eyes on You’ road safety initiative which won two MEPRA 2020 gold awards as well as the Tourism Authority of Thailand’s ‘Bringing Thailand to the World – Virtually’ digital campaign during the pandemic which received a MEPRA bronze award.
He joined the team in 2019 from his previous role as the Public Relations Manager of Kempinski Hotel Muscat where he was part of the pre-opening team to launch the hotel and brand in the Sultanate. During his time in Oman, Gerard clocked over 80,000 kilometres in two years, travelling up to the peaks of Jabal Al Akhdar and Jabal Al Shams, exploring remote beaches and wadis, as well as taking road trips to the UAE.
Prior to that, he was an account manager at innov’Action and also contributed as a freelance journalist for Hospitality News Middle East.
Location
This is a virtual session hosted on Zoom.
Date & Timings
Aug 17 2021 12:30pm – 1:30pm GST
