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2022 MEPRA Awards Gold Award winner of Best Arts & Culture Campaign and Silver Winner of Best Integrated Campaign
About the campaign
The world of comms can sometimes be a toxic wasteland of superficiality, fake followings, commercial greed, keeping up appearances, and showcases of bravado. This campaign was game changing because it was based on meaningful communications. We took a meaningful subject, chose authentic protagonists who are trying to make the world a better place, and used original and creative tactics, spanning editorial, visual and experiential aspects to get people to discuss a meaningful topic that affects all of us. This wasn’t about driving Word-of-Mouth; it was about driving Word-of-Mind. We got people to think, hitting front page news and generating millions of impressions across social and press.
Judy Bakieh, Integrated Communications Manager, Gambit Communications
Judy is a Canadian-Syrian integrated communications manager focused on activating Gambit Communications’ integrated campaigns across the region, merging the disciplines of PR, social, experiential and influencer marketing. She is a multiple award winner whose campaigns at Gambit for brands such as BBC, Abarth, Amazon and Alfa Romeo have picked up gold and silver MEPRAs.
An individual award winner herself, Judy was the recipient of Campaign Middle East’s ‘Account Person of the Year’ 2022 Gold Trophy, PRCA Digital’s Highly Commended ‘Digital Professional of the Year 2022’, shortlisted for MEPRA Young Communicator of the Year 2022 and PRCA Regional Rising Star of the Year 2023, in addition to being selected in Campaign Middle East’s Faces to Watch 2022 List.
Not one to back away from a challenge, Judy holds an impressive Bachelor’s Degree in Industrial Engineering from the American University of Beirut and is fluent in C++ and AutoCAD. She is a holistic health practitioner, with an ICF Certification in Life Coaching, and enjoys swimming, martial arts and yoga.
Date & Timings
4th October 2023, 12:30 PM to 1:30 PM GST
This workshop is held via Zoom